Woof

Woof brings the kind of raw nutrition dogs are wired for — using proteins you won't find anywhere else in the world.

Wild, Raw & Unmistakably Kiwi.

Dogs evolved eating raw, whole-animal food. Woof is built on that idea. Every product in this range is made by The NZ Natural Pet Food Co. using freeze-drying — a process that removes the moisture but locks in all the raw nutrition, flavour, and enzymes that cooking destroys. The result is a shelf-stable treat or topper that delivers genuine raw food benefits without the hassle of a raw diet.

What makes Woof genuinely different is the proteins. You won't find wild NZ brushtail possum, wild goat, or free-range green tripe with NZ green-lipped mussel in your average pet store. These are unique, nutrient-dense proteins that are naturally hypoallergenic — which makes them a brilliant option for dogs with sensitivities to more common proteins like chicken or beef.

The range covers both treats (50g snack bags — ideal for training, rewards, or just a great moment on the couch) and food toppers (180g formats designed to be sprinkled over kibble to boost nutrition, palatability, and moisture). All freeze-dried, all NZ made, all genuinely good for your dog.

The green tripe + NZ mussel combinations are a particular standout — green tripe is one of the most nutrient-rich whole foods you can give a dog, packed with digestive enzymes, probiotics, and amino acids. Pair that with NZ green-lipped mussel for natural joint support and you've got a treat that earns its keep.

Free shipping on orders over $85 NZD* — no code needed, just head to checkout. Backed by Dog People. Proudly Kiwi 🇳🇿