If you've ever wondered why some dogs in the show ring have coats that seem to glow — there's a good chance Plush Puppy is involved. The Australian professional grooming brand has become the go-to for show dog owners across New Zealand and Australia for a reason. Here's what makes it different, and how to use it.

What Is Plush Puppy?

Plush Puppy is an Australian professional dog grooming brand formulated specifically for show and professional use. Unlike supermarket shampoos that are often diluted detergents with fragrance added, Plush Puppy products are built around coat health — hydrating the shaft, improving texture, and providing finishing effects that last through a full show day.

The range is coat-type specific: there are products designed for smooth coats, long coats, harsh coats, and soft coats — each formulated differently to achieve the best result for that texture.

The Core Range

Body Building Shampoo

Designed to add volume and texture to the coat. Excellent for drop coats or breeds that need structure. Creates lift at the root that holds through drying and brushing. The go-to for weekly bathing during show prep.

Silk Protein Conditioner

A deeply hydrating leave-on conditioner. Apply after shampooing, leave for 3–5 minutes, then rinse. The silk protein complex binds to the hair shaft, improving condition and creating a natural sheen without weighing the coat down. Use weekly during prep periods.

All Systems Super Cleaning Shampoo

Deep-cleansing formula for heavily soiled coats or pre-show prep. Removes product buildup, environmental grime, and coat-dulling residues. Use before your regular shampoo cycle begins for best results.

Shine & Comb Finishing Spray

Light mist applied before the ring or as a finishing touch. Adds sheen, reduces static, and makes the coat easier to comb through. A little goes a long way — apply from a distance and work through with a soft brush.

Natural Volumising Blow Dry Spray

Applied before blow drying. Lifts the root and builds structure as the coat dries. Ideal for long-coated breeds that need body and volume from root to tip.

Building a Show Prep Routine

Weeks 6–3: Foundation

Bath weekly with the Body Building Shampoo. Follow with Silk Protein Conditioner each time. The repeated hydration builds coat health from the inside out — a coat that's been conditioned weekly for 4–6 weeks looks dramatically different from one treated the night before a show.

Week 1: Texture and Volume

Switch to a volume-focused routine. Use the Natural Volumising Blow Dry Spray before drying. Brush through thoroughly once dry to set the structure. Apply the Shine Spray as a final touch.

Show Day

Light mist of Shine & Comb before the ring. Smooth flyaways with a soft bristle brush. Your dry bed keeps your dog clean between classes. That's it.

Which Products for Which Breeds?

Not sure where to start? The Body Building Shampoo and Silk Protein Conditioner are the best all-round combination for most breeds. If you're unsure which specialist product suits your dog's coat type, reply to any of our emails — we're happy to recommend based on breed and coat texture.

We stock the full Plush Puppy range, including brushware and grooming accessories. Everything ships from our Te Awamutu base.