Party hats on — it’s snuffle time.

Birthdays, gotcha days, a puppy’s first year, or just a wet Tuesday that needs cheering up: the P.L.A.Y. Woof-day Celebration Snuffle Mat turns any day into a party for your dog’s nose.

Scatter a handful of kibble or treats through the folds and let your dog get to work. The mat mixes different fabrics and textures, so finding every last morsel takes real sniffing and searching. It’s proper mental work. A good snuffle session can leave a busy dog more settled than a quick run around the yard.

Then there’s the cake. The candle comes off the mat and has a squeaker inside, so once the treats are found there’s a bonus toy for playtime. There’s also a plush card that opens up, which gives your dog one more thing to investigate.

It doubles as a slow feeder, too. If your dog tends to inhale dinner in seconds, serving their meal on the mat slows things down and makes mealtime more interesting.

It’s lightweight and easy to pack away, and when the party’s over it goes straight in the washing machine and the dryer. P.L.A.Y. uses AZO-free dyes and builds its toys to the same safety standards used for children’s toys.

Why you’ll love it

• Mixed fabrics and textures for real nose work and boredom-busting
• Detachable squeaky candle, a bonus toy built in
• Plush card that opens, for extra things to explore
• Works as a slow feeder for fast eaters
• Lightweight, portable and easy to store
• Machine washable and dryer friendly
• AZO-free dyes; meets EN71 (Parts 1, 2, 3 & 9), ASTM F963 and REACH-SVHC toy safety standards

A note from us: Snuffle mats are for sniffing, not chewing. Supervise playtime, and pop the mat away once the treats are found if your dog is a keen shredder.

It makes a great birthday present for your own dog or a mate’s, delivered anywhere from Kaitaia to Bluff. Add it to your cart and get the party started.

FAQs

What is a snuffle mat?
It’s a fabric mat with folds and textures where you hide dry food or treats. Your dog uses their nose to sniff them out. This taps into natural foraging instincts and gives their brain a good workout.

Can I use it as a slow feeder?
Yes. Scatter your dog’s dry meal across the mat instead of using a bowl. Eating slows right down, and mealtime becomes an activity.

Is the candle removable?
Yes. The candle detaches and has a squeaker inside, so it works as a separate toy once the treats are found.

How do I clean it?
It’s machine washable and dryer friendly. Shake out any crumbs first.

Is it safe for my dog?
P.L.A.Y. makes its toys to the same standards used for infant and children’s products, and it uses AZO-free dyes. Like any fabric toy, it’s best used under supervision and isn’t designed for chewing.